Packart Demo Pharma · Leaflet

Use the full-colour logo on white or PDP Mist backgrounds. Use the white reversed logo only on PDP Blue (inside the corporate band). Use the black logo only where the component is printed in black only. Never place any variant on product colour fields, the product arc or imagery.

Why: One consistent company signature across all products, regardless of the product palette.

Automated checkPlaced logo matches an approved asset file of this library, and its background colour is allowed for that variant.

Keep a clear space of x = ½ symbol height on all four sides of the logo. No text, other graphics, panel edges, folds, creases or perforations inside the clear space.

Automated checkNo other artwork object and no dieline line intersects the logo bounding box enlarged by x.

Use the master files unchanged. Do not stretch, rotate, recolour, rearrange, outline, add shadows or other effects, and do not place the logo on busy backgrounds.

PDP Teal covers at most 10 % of a panel, is never used for text and never as background for mandatory text.

Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.

Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).

Mandatory particulars on outer and immediate packaging at least 7 pt, with a lower-case x-height of at least 1.4 mm. Package leaflet body text at least 9 pt with at least 3 mm line spacing.

Why: Company minimums follow the European Commission readability guideline; national requirements that are stricter win.

Reference: European Commission, Guideline on the readability of the labelling and package leaflet of medicinal products for human use (rev. 1, 2009)

Automated checkSmallest mandatory text ≥ 7 pt and x-height ≥ 1.4 mm; leaflet body ≥ 9 pt, leading ≥ 3 mm.

Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.

Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).

The name and address of the marketing authorisation holder are always set in text. The logo can accompany them but never replaces them.

Reference: Directive 2001/83/EC, Article 54(k) and Article 59(1)(e)

No slogans, claims or the corporate tagline ("Care, in every detail.") on packaging or leaflets. Symbols and pictograms only where they make the mandatory information clearer.

Reference: Directive 2001/83/EC, Article 62

Place logos and symbols only from the approved vector master files of this library. Never redraw, trace or place them as raster images.

Automated checkPlaced logo is vector and its geometry matches the master file.

The black logo and black text are 100 % K, no rich black. The reversed logo in the band is a knockout (overprint off).