Development platform
BPI · Brand and Product Intelligence · v0.1.0

Brand design rules

Approved brand assets and the design rules that apply to packaging, for the company brand and for each product brand. A product brand inherits the company rules and can override single rules. Pick a packaging component to get the effective rule set that artwork for it has to follow.

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Sample brands only, approved rules and assets only, watermarked previews. Downloads, the JSON rule export, the change history and editing are locked.

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Brand architecture

Brands

Company brand

Packart Demo Pharma

Packart Demo Pharma B.V. (EU MAH) · Packart Demo Pharma Inc. (US)

Sample12 assets19 rulesOncology, respiratory, immunology
Product brand

NEXTGENART

NEXTGENART 100 mg film-coated tablets · algotinib

Sample8 assets14 rulesOncology · NSCLC
How it works

Company rules, product rules, packaging components

Company brand

Corporate identity of the marketing authorisation holder: logo variants, corporate band, colours, typeface and the rules every product follows.

Product brand

Wordmark, product colours, strength coding and layout templates of one medicine. Inherits all company rules; a product rule can replace one company rule.

Packaging components

Each rule names the components it applies to (carton, label, blister, leaflet, device …). The effective rule set filters by component and can be exported as JSON for the artwork pipeline.