Choose the logo variant by background and print process
Packart Demo Pharma
Use the full-colour logo on white or PDP Mist backgrounds. Use the white reversed logo only on PDP Blue (inside the corporate band). Use the black logo only where the component is printed in black only. Never place any variant on product colour fields, the product arc or imagery.
Why: One consistent company signature across all products, regardless of the product palette.
DoDecide the background first, then pick the variant listed for it.
Don'tRecolour the logo to match a product palette.
Automated checkPlaced logo matches an approved asset file of this library, and its background colour is allowed for that variant.
PDP-LOG-02Must
Clear space x = half the symbol height
Packart Demo Pharma
Keep a clear space of x = ½ symbol height on all four sides of the logo. No text, other graphics, panel edges, folds, creases or perforations inside the clear space.
Automated checkNo other artwork object and no dieline line intersects the logo bounding box enlarged by x.
PDP-LOG-06Must
Never alter the logo
Packart Demo Pharma
Use the master files unchanged. Do not stretch, rotate, recolour, rearrange, outline, add shadows or other effects, and do not place the logo on busy backgrounds.
Don'tStretch, rotate, recolour, rearrange, add effects, place on patterns.
Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.
Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).
PDP-TYP-03Must
Text colour and contrast
Packart Demo Pharma
Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.
All componentsTypography
Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).
Regulatory interplay
1
PDP-REG-02Must
No promotional elements on packaging
Packart Demo Pharma
No slogans, claims or the corporate tagline ("Care, in every detail.") on packaging or leaflets. Symbols and pictograms only where they make the mandatory information clearer.
Don'tPrint the tagline on a carton side panel.
All componentsRegulatory interplay
Reference: Directive 2001/83/EC, Article 62
Print production
2
PDP-PRN-01Must
Logos placed from the vector masters
Packart Demo Pharma
Place logos and symbols only from the approved vector master files of this library. Never redraw, trace or place them as raster images.
All componentsPrint production
Automated checkPlaced logo is vector and its geometry matches the master file.
PDP-PRN-02Must
Black logo is 100 % K
Packart Demo Pharma
The black logo and black text are 100 % K, no rich black. The reversed logo in the band is a knockout (overprint off).