Packart Demo Pharma · Carton

Use the full-colour logo on white or PDP Mist backgrounds. Use the white reversed logo only on PDP Blue (inside the corporate band). Use the black logo only where the component is printed in black only. Never place any variant on product colour fields, the product arc or imagery.

Why: One consistent company signature across all products, regardless of the product palette.

Automated checkPlaced logo matches an approved asset file of this library, and its background colour is allowed for that variant.

Keep a clear space of x = ½ symbol height on all four sides of the logo. No text, other graphics, panel edges, folds, creases or perforations inside the clear space.

Automated checkNo other artwork object and no dieline line intersects the logo bounding box enlarged by x.

Horizontal logo at least 18 mm wide, stacked logo at least 12 mm, symbol at least 6 mm. Where a component is too small for these sizes (blister foils, ampoule and vial labels, pen labels), the company is identified by its name in text only.

Why: Below these sizes the capsule in the symbol fills in at 150 lpi offset and the wordmark is no longer legible.

Automated checkLogo width in mm is at or above the minimum of the variant.

Front panel: reversed logo inside the corporate band, right-aligned. Back panel: full-colour logo next to the name and address of the marketing authorisation holder. Never on top, bottom, tuck or glue flaps.

On the principal display panel the product name is the dominant element. The company logo is at most one third of the width of the product name and never placed above it.

Why: Identification of the medicine comes first (name, strength, form); the company is secondary information for the patient.

Automated checkLogo width ≤ ⅓ of the product name or wordmark width; logo below the product name.

Use the master files unchanged. Do not stretch, rotate, recolour, rearrange, outline, add shadows or other effects, and do not place the logo on busy backgrounds.

Cartons print PDP Blue as PANTONE 2945 C spot colour. The CMYK build 100 / 53 / 2 / 16 is only allowed for digitally printed components and labels printed in CMYK.

Why: The CMYK build of 2945 drifts visibly between print runs; the corporate band must look the same on every product on the pharmacy shelf.

Automated checkCarton PDF has a separation named "PANTONE 2945 C"; corporate band and logo use it at 100 %.

Measured on the corporate band, the printed PDP Blue must be within ΔE00 2.0 of the approved master proof on the actual board or label stock.

Reference: ISO 12647-2 / ISO 12647-6 (print process control); company master proof PDP-MP-2026

PDP Teal covers at most 10 % of a panel, is never used for text and never as background for mandatory text.

Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.

Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).

Mandatory particulars on outer and immediate packaging at least 7 pt, with a lower-case x-height of at least 1.4 mm. Package leaflet body text at least 9 pt with at least 3 mm line spacing.

Why: Company minimums follow the European Commission readability guideline; national requirements that are stricter win.

Reference: European Commission, Guideline on the readability of the labelling and package leaflet of medicinal products for human use (rev. 1, 2009)

Automated checkSmallest mandatory text ≥ 7 pt and x-height ≥ 1.4 mm; leaflet body ≥ 9 pt, leading ≥ 3 mm.

Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.

Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).

An 8 mm PDP Blue band with a 0.8 mm PDP Teal line on top runs along the bottom of the carton front and back panels, full panel width, ending 1 mm before folds. It carries the reversed logo and nothing else. On cartons with a panel height below 40 mm the band is 5 mm.

No brand graphics, colour fields or varnish in the Braille area, the 2D DataMatrix and variable data window, tamper-evidence closures and glue areas. These zones come from the dieline technical profile and take precedence over every brand rule.

Why: A brand band over the code window breaks serialisation (unreadable codes stop the line).

Reference: Commission Delegated Regulation (EU) 2016/161 (unique identifier); Directive 2001/83/EC, Article 56a (Braille)

Automated checkBrand objects do not intersect zones of the dieline technical profile (packart.dev Dieline Catalogue).

The name and address of the marketing authorisation holder are always set in text. The logo can accompany them but never replaces them.

Reference: Directive 2001/83/EC, Article 54(k) and Article 59(1)(e)

No slogans, claims or the corporate tagline ("Care, in every detail.") on packaging or leaflets. Symbols and pictograms only where they make the mandatory information clearer.

Reference: Directive 2001/83/EC, Article 62

Place logos and symbols only from the approved vector master files of this library. Never redraw, trace or place them as raster images.

Automated checkPlaced logo is vector and its geometry matches the master file.

The black logo and black text are 100 % K, no rich black. The reversed logo in the band is a knockout (overprint off).

The corporate band may carry a matt varnish to set it off from the gloss product area, provided the varnish-free zones of the dieline profile are kept.