PDP-LOG-01Must
Choose the logo variant by background and print process
Inherited · Packart Demo PharmaUse the full-colour logo on white or PDP Mist backgrounds. Use the white reversed logo only on PDP Blue (inside the corporate band). Use the black logo only where the component is printed in black only. Never place any variant on product colour fields, the product arc or imagery.
Why: One consistent company signature across all products, regardless of the product palette.
DoDecide the background first, then pick the variant listed for it.
Don'tRecolour the logo to match a product palette.
Automated checkPlaced logo matches an approved asset file of this library, and its background colour is allowed for that variant.
PDP-LOG-02Must
Clear space x = half the symbol height
Inherited · Packart Demo PharmaKeep a clear space of x = ½ symbol height on all four sides of the logo. No text, other graphics, panel edges, folds, creases or perforations inside the clear space.
Automated checkNo other artwork object and no dieline line intersects the logo bounding box enlarged by x.
PDP-LOG-03Must
Minimum logo sizes, below that the name in text
Inherited · Packart Demo PharmaHorizontal logo at least 18 mm wide, stacked logo at least 12 mm, symbol at least 6 mm. Where a component is too small for these sizes (blister foils, ampoule and vial labels, pen labels), the company is identified by its name in text only.
Why: Below these sizes the capsule in the symbol fills in at 150 lpi offset and the wordmark is no longer legible.
Automated checkLogo width in mm is at or above the minimum of the variant.
PDP-LOG-06Must
Never alter the logo
Inherited · Packart Demo PharmaUse the master files unchanged. Do not stretch, rotate, recolour, rearrange, outline, add shadows or other effects, and do not place the logo on busy backgrounds.
Don'tStretch, rotate, recolour, rearrange, add effects, place on patterns.
NGA-LOG-03Must
Wordmark minimum size
NEXTGENARTAt least 30 mm wide on cartons and 20 mm on labels. Not used on blister foils and small units: the name is set in text there.
Carton Label Blister / foil Small unitLogo
Automated checkWordmark width ≥ 30 mm (carton) / 20 mm (label); no wordmark object on blister or small-unit artwork.
PDP-TYP-01Must
Source Sans 3 for all packaging text
Inherited · Packart Demo PharmaSet all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.
Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).
PDP-TYP-02Must
Minimum type sizes
Inherited · Packart Demo PharmaMandatory particulars on outer and immediate packaging at least 7 pt, with a lower-case x-height of at least 1.4 mm. Package leaflet body text at least 9 pt with at least 3 mm line spacing.
Why: Company minimums follow the European Commission readability guideline; national requirements that are stricter win.
Reference: European Commission, Guideline on the readability of the labelling and package leaflet of medicinal products for human use (rev. 1, 2009)
Automated checkSmallest mandatory text ≥ 7 pt and x-height ≥ 1.4 mm; leaflet body ≥ 9 pt, leading ≥ 3 mm.
PDP-TYP-03Must
Text colour and contrast
Inherited · Packart Demo PharmaMandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.
All componentsTypography
Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).
NGA-GRA-03Must
No product, patient or disease imagery
NEXTGENARTNo images of patients, lungs, tumours or tablets on any packaging component.
Why: Imagery on an oncology pack is promotional and can distress patients.
All componentsGraphics & imagery
Reference: Directive 2001/83/EC, Article 62
PDP-REG-02Must
No promotional elements on packaging
Inherited · Packart Demo PharmaNo slogans, claims or the corporate tagline ("Care, in every detail.") on packaging or leaflets. Symbols and pictograms only where they make the mandatory information clearer.
Don'tPrint the tagline on a carton side panel.
All componentsRegulatory interplay
Reference: Directive 2001/83/EC, Article 62
PDP-PRN-01Must
Logos placed from the vector masters
Inherited · Packart Demo PharmaPlace logos and symbols only from the approved vector master files of this library. Never redraw, trace or place them as raster images.
All componentsPrint production
Automated checkPlaced logo is vector and its geometry matches the master file.
PDP-PRN-02Must
Black logo is 100 % K
Inherited · Packart Demo PharmaThe black logo and black text are 100 % K, no rich black. The reversed logo in the band is a knockout (overprint off).
All componentsPrint production