Development platform
Effective rule set · e-Labelling

NEXTGENART · e-Labelling

Everything artwork for a electronic product information, qr / 2d-code linked content of NEXTGENART has to follow: the company rules of Packart Demo Pharma and the product rules, with product overrides applied.

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All Carton Label Blister / foil Small unit Leaflet Device Shipper / case e-Labelling
10Rules 10Must 0Should 0May
8From Packart Demo Pharma
0Overrides
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Logo

3
PDP-LOG-01Must

Choose the logo variant by background and print process

Inherited · Packart Demo Pharma

Use the full-colour logo on white or PDP Mist backgrounds. Use the white reversed logo only on PDP Blue (inside the corporate band). Use the black logo only where the component is printed in black only. Never place any variant on product colour fields, the product arc or imagery.

Why: One consistent company signature across all products, regardless of the product palette.

DoDecide the background first, then pick the variant listed for it.
Don'tRecolour the logo to match a product palette.
All componentsLogoAsset PDP-LOGO-H-FC

Automated checkPlaced logo matches an approved asset file of this library, and its background colour is allowed for that variant.

PDP-LOG-02Must

Clear space x = half the symbol height

Inherited · Packart Demo Pharma

Keep a clear space of x = ½ symbol height on all four sides of the logo. No text, other graphics, panel edges, folds, creases or perforations inside the clear space.

All componentsLogoAsset PDP-CLEAR

Automated checkNo other artwork object and no dieline line intersects the logo bounding box enlarged by x.

PDP-LOG-06Must

Never alter the logo

Inherited · Packart Demo Pharma

Use the master files unchanged. Do not stretch, rotate, recolour, rearrange, outline, add shadows or other effects, and do not place the logo on busy backgrounds.

Don'tStretch, rotate, recolour, rearrange, add effects, place on patterns.
All componentsLogoAsset PDP-DONTS

Colour

1
NGA-COL-03Must

Amber is never a text colour

NEXTGENART

Algotinib Amber is not used for text (contrast about 1.7 : 1 on white) and not behind mandatory text other than the strength numerals.

All componentsColour

Typography

2
PDP-TYP-01Must

Source Sans 3 for all packaging text

Inherited · Packart Demo Pharma

Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.

All componentsTypographyAsset PDP-TYPE

Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).

PDP-TYP-03Must

Text colour and contrast

Inherited · Packart Demo Pharma

Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.

All componentsTypography

Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).

Graphics & imagery

1
NGA-GRA-03Must

No product, patient or disease imagery

NEXTGENART

No images of patients, lungs, tumours or tablets on any packaging component.

Why: Imagery on an oncology pack is promotional and can distress patients.

All componentsGraphics & imagery

Reference: Directive 2001/83/EC, Article 62

Regulatory interplay

1
PDP-REG-02Must

No promotional elements on packaging

Inherited · Packart Demo Pharma

No slogans, claims or the corporate tagline ("Care, in every detail.") on packaging or leaflets. Symbols and pictograms only where they make the mandatory information clearer.

Don'tPrint the tagline on a carton side panel.
All componentsRegulatory interplay

Reference: Directive 2001/83/EC, Article 62

Print production

2
PDP-PRN-01Must

Logos placed from the vector masters

Inherited · Packart Demo Pharma

Place logos and symbols only from the approved vector master files of this library. Never redraw, trace or place them as raster images.

All componentsPrint production

Automated checkPlaced logo is vector and its geometry matches the master file.

PDP-PRN-02Must

Black logo is 100 % K

Inherited · Packart Demo Pharma

The black logo and black text are 100 % K, no rich black. The reversed logo in the band is a knockout (overprint off).

All componentsPrint production