Packart Demo Pharma

Cartons print PDP Blue as PANTONE 2945 C spot colour. The CMYK build 100 / 53 / 2 / 16 is only allowed for digitally printed components and labels printed in CMYK.

Why: The CMYK build of 2945 drifts visibly between print runs; the corporate band must look the same on every product on the pharmacy shelf.

Automated checkCarton PDF has a separation named "PANTONE 2945 C"; corporate band and logo use it at 100 %.

Measured on the corporate band, the printed PDP Blue must be within ΔE00 2.0 of the approved master proof on the actual board or label stock.

Reference: ISO 12647-2 / ISO 12647-6 (print process control); company master proof PDP-MP-2026

PDP Teal covers at most 10 % of a panel, is never used for text and never as background for mandatory text.

Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.

Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).

Mandatory particulars on outer and immediate packaging at least 7 pt, with a lower-case x-height of at least 1.4 mm. Package leaflet body text at least 9 pt with at least 3 mm line spacing.

Why: Company minimums follow the European Commission readability guideline; national requirements that are stricter win.

Reference: European Commission, Guideline on the readability of the labelling and package leaflet of medicinal products for human use (rev. 1, 2009)

Automated checkSmallest mandatory text ≥ 7 pt and x-height ≥ 1.4 mm; leaflet body ≥ 9 pt, leading ≥ 3 mm.

Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.

Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).