Development platform
Company brand · Fictional sample

Packart Demo Pharma

Packart Demo Pharma B.V. (EU MAH) · Packart Demo Pharma Inc. (US)

Sample
Packart Demo Pharma logo
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Approved brand assets

Assets

Logo

5
Logo horizontal · full colour
PDP-LOGO-H-FC

Logo horizontal · full colour

Full colour

Primary logo. White or PDP Mist backgrounds. Cartons (back panel), labels, leaflets printed in colour.

Min. 18 mm width

Logo horizontal · black
PDP-LOGO-H-K

Logo horizontal · black

Black · 1 colour

1-colour black printing only: leaflets printed in black, black-only labels, shipper cases. 100 % K.

Min. 18 mm width

Logo horizontal · white reversed
PDP-LOGO-H-W

Logo horizontal · white reversed

White · reversed

Only on PDP Blue, i.e. inside the corporate band. Never on product colours or imagery.

Min. 18 mm width

Logo horizontal · 1 colour PDP Blue
PDP-LOGO-H-SPOT

Logo horizontal · 1 colour PDP Blue

1 colour · spot

1-colour PANTONE 2945 C printing, e.g. shipper labels and tamper seals. Not on blister foils (name in text there).

Min. 18 mm width

Logo stacked · full colour
PDP-LOGO-S-FC

Logo stacked · full colour

Full colour

Narrow panels (carton side or end panels, tall labels) where the horizontal logo would fall below 18 mm.

Min. 12 mm width

Symbol

2
Symbol · full colour
PDP-SYM-FC

Symbol · full colour

Full colour

Symbol alone only where the company name appears in text nearby (device housings, pen labels, digital).

Min. 6 mm diameter

Symbol · black
PDP-SYM-K

Symbol · black

Black · 1 colour

Pad printing and laser marking on devices; 1-colour black.

Min. 6 mm diameter

Graphic element

1
Corporate band
PDP-BAND

Corporate band

8 mm band with 0.8 mm teal line along the bottom of carton front and back panels, full panel width. Carries the reversed logo, right-aligned.

Min. Band height 8 mm (5 mm on cartons below 40 mm panel height)

Guide sheet

4
Logo misuse
PDP-DONTS

Logo misuse

What brand review rejects. Reference sheet for rule PDP-LOG-06.

Corporate colour palette
PDP-PALETTE

Corporate colour palette

Screen preview of the corporate colours. Print to the PANTONE references and the master proof, not to the screen.

Typography specimen
PDP-TYPE

Typography specimen

Source Sans 3 weights and their use on packaging. Reference sheet for PDP-TYP-01 and PDP-TYP-02.

Previews carry a “DEMO · not for production” watermark. Original files are available with full access.