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Product brand · Fictional sample

NEXTGENART

NEXTGENART 100 mg film-coated tablets

Sample
NEXTGENART logo
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Colour specifications

Colours

Algotinib Amber
Accent Algotinib Amber
Spot
PANTONE 1235 C
CMYK
0 / 29 / 91 / 0
RGB
255 / 184 / 28
HEX
#FFB81C

Signature arc and the 100 mg strength block. Never a text colour.

NEXTGENART Graphite
Primary NEXTGENART Graphite
Spot
PANTONE 432 C
CMYK
23 / 2 / 0 / 84
RGB
51 / 63 / 72
HEX
#333F48

Wordmark, product name, strength numerals, background for the reversed wordmark.

NEXTGENART Violet
Strength coding NEXTGENART Violet
Spot
PANTONE 2593 C
CMYK
61 / 93 / 0 / 0
RGB
132 / 50 / 155
HEX
#84329B

Reserved for the planned 50 mg strength block. Not used before that strength is approved.

Paper White
Neutral Paper White
Spot
Unprinted board
CMYK
0 / 0 / 0 / 0
RGB
255 / 255 / 255
HEX
#FFFFFF

Front panel background. Keeps the 2D code window and Braille area clean.

Screen values are for orientation only. Print to the spot colour references and the approved master proof.

Design rules

Colour rules

PDP-COL-01Must

PDP Blue is printed as spot colour on cartons

Inherited · Packart Demo Pharma

Cartons print PDP Blue as PANTONE 2945 C spot colour. The CMYK build 100 / 53 / 2 / 16 is only allowed for digitally printed components and labels printed in CMYK.

Why: The CMYK build of 2945 drifts visibly between print runs; the corporate band must look the same on every product on the pharmacy shelf.

Carton LabelColour

Automated checkCarton PDF has a separation named "PANTONE 2945 C"; corporate band and logo use it at 100 %.

PDP-COL-02Must

Colour tolerance ΔE00 ≤ 2.0

Inherited · Packart Demo Pharma

Measured on the corporate band, the printed PDP Blue must be within ΔE00 2.0 of the approved master proof on the actual board or label stock.

Carton LabelColour

Reference: ISO 12647-2 / ISO 12647-6 (print process control); company master proof PDP-MP-2026

NGA-COL-01Must

Algotinib Amber is the only accent colour

NEXTGENART

On NEXTGENART packs Algotinib Amber is the only accent colour. PDP Teal appears only as the thin line of the corporate band, not as an accent elsewhere.

Why: Look-alike risk with the company's teal-accented respiratory range, and an unambiguous strength coding. Replaces the company rule PDP-COL-03 for this product.

Carton LabelColourReplaces company rule PDP-COL-03
NGA-COL-02Must

Strength colour coding

NEXTGENART

100 mg uses the Algotinib Amber block, the planned 50 mg uses the NEXTGENART Violet block. Colour supports the numeric strength and never replaces it; the strength block carries nothing but the strength.

Why: Medication error prevention: two strengths of the same oral oncology product must not be confused.

Carton LabelColourAsset NGA-STRENGTH
NGA-COL-03Must

Amber is never a text colour

NEXTGENART

Algotinib Amber is not used for text (contrast about 1.7 : 1 on white) and not behind mandatory text other than the strength numerals.

All componentsColour
Design rules

Typography rules

PDP-TYP-01Must

Source Sans 3 for all packaging text

Inherited · Packart Demo Pharma

Set all packaging text in Source Sans 3 (Regular, Semibold, Bold). Arial is the fallback only where the typeface cannot be embedded, for example on variable data printers. No condensed, light or italic cuts for mandatory text.

All componentsTypographyAsset PDP-TYPE

Automated checkFonts embedded in the artwork PDF are Source Sans 3 (or Arial in variable-data fields).

PDP-TYP-02Must

Minimum type sizes

Inherited · Packart Demo Pharma

Mandatory particulars on outer and immediate packaging at least 7 pt, with a lower-case x-height of at least 1.4 mm. Package leaflet body text at least 9 pt with at least 3 mm line spacing.

Why: Company minimums follow the European Commission readability guideline; national requirements that are stricter win.

Carton Label Blister / foil Small unit LeafletTypographyAsset PDP-TYPE

Reference: European Commission, Guideline on the readability of the labelling and package leaflet of medicinal products for human use (rev. 1, 2009)

Automated checkSmallest mandatory text ≥ 7 pt and x-height ≥ 1.4 mm; leaflet body ≥ 9 pt, leading ≥ 3 mm.

PDP-TYP-03Must

Text colour and contrast

Inherited · Packart Demo Pharma

Mandatory text in Text Black (100 % K) or PDP Blue (100 %) on white or on tints up to 10 %. No tints for text. No white reversed mandatory text below 9 pt.

All componentsTypography

Automated checkContrast ratio of every mandatory text run ≥ 4.5 : 1 (internal benchmark).